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Harry Styles in big collars and bigger flares? Adeeply familiar sight. But in real life, the Harry’s House singer prefers a different sort of fit: something practical. Cool, but not crazy. Comfortable. An outfit, in other words, that involves The North Face’s Nuptse puffer jacket.

Styles has been photographed in his countless times. Christmas Day walk with his family. Coffee stroll in Boston. Catch up with a mate in North London. This weekend, the world’s most wanted musician was pictured in a pair of black Nike sweats, beaten-up Reebok Club Cs (another Styles signature), Pleasing shoulder bag (always repping the own brand)—and a trusty North Face Nuptse. 

Recognizable for its OG minimal colorway and quiet branding, the goose down-filled Nuptse—so named after Mount Everest’s sister peak in Nepal—was first released in 1996 as an expansion of TNF’s outerwear offering. 

Ultra-warm, relatively affordable in comparison to other high-tech outerwear, and reassuringly wearable in design, the Nuptse is the ideal throw-on for Styles—and everyone else, too. Matches Fashion’s head buyer Damien Paul believes that its popularity comes down to the fact that “these high-performance pieces are both stylish and technical. It is not only functional but also looks great.”

But this isn’t just citizen gear. Harry Styles is also in the company of some big celebs. Jennifer Aniston. Bella Hadid. Ben Affleck. Kendall Jenner. Jake Gyllenhaal. A$AP Rocky. They all can’t get enough of the humble outerwear. Not just the garb of every man and the fintech nerd they report to. 

Sometimes, massive popularity doesn’t signal a cool thing’s end. It just means that it’s just a pretty good thing.

The North Face retro Nuptse jacket

This story originally ran on British GQ with the title “Harry Styles is just another normal guy in the warm, familiar embrace of the North Face Nuptse jacket”