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To what extent can City Chic’s half-year results be attributed to external trends and changes in consumer behaviour? As reported by Inside Retail, the plus-sized womenswear retailer recorded a sales dip of about eight per cent to $168.6 million. Online sales fell by 21 per cent, while sales dropped by three, four and 14 per cent across Australia and New Zealand, Europe and the Americas respectively. In explaining these results, the brand pointed to volatile demand, and promotional activity aro

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