From Valentino to YSL, maisons have come a courting.
Everyone is watching Euphoria these days. Due to the constant, buzz-worthy hype, fashion brands have taken notice. Here’s a selection of the stars and the brands that clothe them (and their faces).
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Zendaya
The biggest name of the show is Zendaya, who plays Rue Bennett, the show’s main character. Since 2020, she has been contracted with Valentino.
Here is what Creative Director Pierpaolo Piccioli said about Zendaya, whose string of hits in the last few months (Dune, Spiderman: No Way Home and season 2 of Euphoria): “She perfectly embodies and represents what Valentino is and stands for today… She is a powerful and fierce young woman that uses her talent and her work to express herself, her values and her generation as well.”
Other than Valentino, Zendaya also has deals with Lancôme, Bvlgari and Tommy Hilfiger.
Hunter Schafer
Hunter Schafer plays Jules Vaughn on the show. In the world of fashion Schafer was named the face of Prada’s Spring 2022 Campaign.
According to Schafer, the Prada woman is “intelligent, observant, and independent. You can tell that her internal life is vivid and full.”
In addition to the Italian brand, Schafer has also lent her beautiful face to Japanese brand Shiseido.
Maud Apatow
If Maud Apatow (who plays Lexi Howard on the show)’s last name sounds super familiar, it’s because she is Hollywood royalty: her father is the director Judd Apatow and her mother is the actress Leslie Mann (Apatow and her sister Iris were Mann’s daughters in Knocked Up and other beloved Judd Apatow movies).
Apatow is the endorser of contemporary brand AMI. Designed by Alexandre Mattiussi, AMI blurs the line between casual and chic, capturing the essence of Parisian nonchalance in fashion.
Barbie Ferreira
The American actress of Brazilian descent plays Kat Hernandez. In February 2022, Ferreira was tapped by YSL Beauty to be the face of the brand in the US. In a statement, she said “I’ve never shied away from expressing myself through makeup.
Makeup is a passion of mine, and I’m so excited and honored to be working with YSL Beauty and the legacy the brand has built.”
Ferreira has also worked with Coach and Becca Cosmetics.
Alexa Demie
Alexa Demie plays the role of Maddy Perez. Earlier this year, she was named the new Balenciaga muse. Demie collaborated three custom looks with the brand for the show’s premier, including a gown for the premier that she described as “Really classic. Timeless, elegant, old Hollywood. I wanted to look and feel like a 1940s, 1950s film star.”
Demie has also dabbled in cosmetics endorsements: she has been on a MAC campaign.
Sydney Sweeney
Sydney Sweeney plays Cassie, who had a pretty crazy ending in season 2 of Euphoria. Off the show, she has also racked up a number of brand deals: Tory Burch, Savage X Fenty, Parade and Guess have all featured Sweeney on their campaigns.
