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Travel retailer Heinemann Asia Pacific has launched its first Macau store in the H853 shopping mall of Lisboeta Macau, marking its first downtown shop in Asia 

The Macau launch is part of Heinemann Asia Pacific’s strategic focus on diversifying its retail sales channels and further expanding its footprint in Greater China.

Spanning 780sqm, the store features two sections – Perfumes & Cosmetics, and Confectionery – offering products from more than 40 premium brands, including Swiss beauty technology brand FAQ, and Clarins. Home and body brand Rituals will launch a pop-up featuring its exclusive ‘Private Collection’ at the store. 

“With the unique and youthful concept brought by this brand we offer our guests more diverse retail options,” said Christine Hong Barbosa, VP of retail business development at Lisboeta Macau. “

The debut of Heinemann at Lisboeta Macau offers a variety of international cosmetics & perfumes, accessories and confectionery, appealing to all age groups.”

Heinemann Asia Pacific was granted a six-year concession by Macau Theme Park and Resort, Lisboeta Macau’s developer, last year. 

The post Heinemann makes Macau debut, opening its first downtown store in Asia appeared first on Inside Retail.