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Would you buy a dog bed for $9,700?

For the Gucci fans who love to spoil their pets, the Italian house just launched a new collection just for them. The line for cats and dogs features Gucci’s recognizable details, such as the interlocking G logo, metal hardware, hand-painted motifs on leashes, ceramic bowls, food dishes, and Apple Air Tag cases. 

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Their go-to art director and photographer shot its campaign Max Sidentof, who also shot the material for the brand’s experimental metaverse space Gucci Vault and their recent handbag promotions, featuring the revamped Bamboo 1947 bag. 

The pet collection expands the Gucci Lifestyle selection, where they offer everything from notebooks and pencil cases to skateboards and golf bags.

However, the 2022 Gucci Pet Collection doesn’t stop at accessories. There’s also a made-to-order option to dress your furry friend in designer polos, t-shirts, coats, and knitwear.

Banner image from @Gucci on Instagram.