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Once largely limited to classic hues, watches have in recent years become increasingly colourful, with dials and cases spanning the chromatic spectrum. In this scroll-happy age of social media, there’s no denying that a bit (or a lot) of vibrant colour helps to grab attention. But with saturation not just in terms of colours but also in new products hitting the market, even the most boldly coloured timepiece can benefit from an unusual marketing or design hook. These novelties offer both.