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FamilyMart launches ‘convenience wear’ clothing range

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Japanese convenience chain FamilyMart has entered the world of fashion, launching a 68-piece range of essential clothing to be sold across its stores and online.

Source: Family.co.jp

The ‘convenience wear’ range is built around neutral tones – largely black, white, greys and navy – and was jointly developed by Asahi Kasei Co., utilising it’s ‘Paircool’ fabric, and designed by Facetasm designer Hiromichi Ochiai.

Source: Family.co.jp

According to Hypebeast, the range spans t-shirts, long-sleeves, tank tops, shorts and socks, and will be packaged neatly within ziplock bags featured detailed information about the product’s size, color, material and measurements.

The range will also extend beyond clothes out to towels as well.

Source: Family.co.jp

The post FamilyMart launches ‘convenience wear’ clothing range appeared first on Inside Retail.

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