exploring-seoul’s-trendsetting-street-style-and-cafe-culture -–-inside-retail
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South Korea is one of the world’s most exciting places to find retail innovation and design and during my recent trip to Seoul, I discovered some great examples of quirky, off-the-wall stores. As a retail designer, it was inspiring to see so many brands think outside the box when it comes to creating unique customer experiences. Here are a few of my favourites from my visit. Ader Error in Seoul. Source: Supplied Ader Error, Hongdae: Streetwear meets art (IYKNK) Well-loved by K-pop stars, this

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