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‘They’re deeply committed to helping address the defining issues of our time – such as climate, gender equity, health, racial justice, human rights, and strengthening democracy – and understand that these issues are inherently interconnected. So much so, in fact, that they became investors in Ethic earlier this year and have investments managed by Ethic as well.’

They go on to explain that through the partnership, Ethic and the Duke and Duchess will pursue a ‘shared vision for a world in which all investing is sustainable investing’, reaching ‘many millions around the globe.’ They end by stressing that the partnership is ‘an incredible opportunity to inspire even more people to align their individual values with their actions,’ before cordially signing off as ‘Doug, Jay, and Johny.’

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Ethic’s three co-founders, Australians Johny Mair and Doug Scott and Brit Jay Lipman, embarked on their joint venture in 2015, when they ‘began considering how they might leverage their complementary skill sets – spanning finance, institutional investing, engineering, and design – for maximum social impact’, as related in the ‘About us’ section of their website.

The New-York based financial technology asset manager has adopted a distinctly 21st-century company culture, from opening meetings by encouraging colleagues to ‘throw out a thank you to someone who helped them that week’, to including pets on their staff directory. The ‘Team’ section of the Ethic website, featuring zany video clips of colleagues from around the world, also lists three dogs: Roux (described as ‘Security’); Gigi (‘Security in Training’); and Byron (‘Chief Smile Officer’).

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