Drake has spent the most part of 2020 and 2021 teasing new music and then… didn’t release it. This week he took this frustrating game to fashionable new heights by sharing a glimpse of what could be a range of Chrome Hearts x Certified Lover Boy merch.
Taking to Instagram, Drake and his OVO crew member Chubbs showed off a fleet of merch celebrating the impending album. The range of “CERTIFIED CHROME” branded apparel appears to be a collab between Drizzy’s Nike sublabel NOCTA and Chrome Hearts.
From what the OVO camp has been teasing the capsule encompasses a range of sweats with Chrome Hearts’ signature crosses and gothic font. However, Drake also recently took to his Instagram story to share a NOCTA x Chrome Hearts co-branded jade face roller. This could hint at a skincare or wellness component to the collab – which is very on-brand for the certified lover boy.
Apparently, Drake has been leaving us breadcrumbs for a while, with fans only now noticing. For instance, in last month’s “What’s Next” video the rapper very clearly wore a hoodie from the capsule.
There’s no word yet on when the Chrome Hearts Certified Lover Boy merch will release, and of course also no timeline for the actual album to drop. But if anything, Drizzy’s antics give us hope that we won’t have to wait much longer for either.