Conceived in Château Yquem, Dior’s L’Or de Vie La Crème and L’Or de Vie La Cure 2019, launching this December, are formulated with an elevated version of the Yquem sap, the most precious ingredient in the Dior Gardens that makes them unique and remarkably effective.
An embodiment of French luxury, Château d’Yquem is a unique vineyard located in the Bordeaux region of France that transcends centuries with the highest level of excellence. The magic of this location and its invaluable heritage are coupled with the benefits of the long-lasting cultivation methods and the exclusive sap that runs through the heart of the vine, the inspiration behind Dior’s groundbreaking masterpiece.
In 2007, after more than 30 years of research, Dior Science discovered the unique life force of the Yquem vineyards, and created L’Or de Vie, the precious skincare line that infuses the epidermis with the full power of Yquem, creating extraordinary long-lasting reinvigorating effects.
Now, after the success and praise that L’Or de Vie obtained thanks to its revolutionary approach, Dior Science has further elevated its quest for excellence in L’Or de Vie La Crème and a new 2019 vintage of L’Or de Vie La Cure with a super-concentrated formula of the Yquem sap, a youthful elixir for the skin.
As a powerful antioxidant that targets 200 longevity factors, L’Or de Vie acts on many mechanisms and enzymes connected to aging and the oxidation of cells, creating long-lasting youthfulness. Remarkably, Dior Science has succeeded in extracting the powerful attributes of the Yquem sap by harvesting the vine shoots at the beginning of each spring and drying them over a period of at least six months to achieve the maximum molecular richness of this precious elixir. After 17 essential purification and extraction stages, the Dior experts are able to double the concentration of Yquem sap in L’Or de Vie La Crème. The final product is a formulation that is 94% composed of natural-origin and sustainable ingredients that are respectful of every type of skin.
Each year, L’Or de Vie is also accompanied by a new vintage of La Cure. A Dior skincare crown jewel in a limited edition, this 2019 vintage provides radical action to tackle all signs of aging including wrinkles, firmness, radiance, hydration and evenness. A three-month treatment with a formula that contains 88% natural-origin ingredients combining the highest concentration of the Yquem sip molecular richness, it infuses the skin with its unique formula leaving the skin already luminous and changed after a month of application.
A self-assessment conducted by 32 women after three months of using La Cure vintage 2019 shows the incredible powers of this product. According to the data provided, wrinkles decreased of approximately 19%, while radiance (+53%), hydration (+76%), smoothness (+54%), and firmness (+54%) were remarkably improved.
Carefully crafted in the House of Dior ateliers, the three wax-stamped bottles containing La Cure are sealed with golden thread, in a recapitulation of the knot of vine shoots at the Yquem vines. Alongside them lie two golden massage drops to enhance the power of La Cure during a deep massage treatment developed by the Dior Institut’s experts. When used with cold water, the drops’ thermal memory material decongests and drains, while it charges up with relaxing heat under the effects of hot water.
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