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Ms. Se-jeong is Longchamp's first Korean ambassador. Image credit: Longchamp Ms. Se-jeong is Longchamp’s first Korean ambassador. Image credit: Longchamp

Luxury Daily’s live news for Feb. 7:

Mercedes-Benz acts early, donating to earthquake relief efforts in Syria, Turkey
German automaker Mercedes-Benz is among the first of a few global luxury brands that have stepped up following a major earthquake near the Turkey and Syria border.

Ferragamo continues FY22 earnings momentum with Trapezio Crossbody release
Thus far, Italian fashion house Ferragamo is making good on an ambitious pursuit of doubled revenues by 2026, having just emerged with strong full-year earnings and a novel accessory.

Longchamp announces celebrity ambassador appointment, first-ever Korean talent
French leather goods and accessories brand Longchamp has named singer and actress Kim Se-Jeong as brand ambassador to the Asian region.

Rimowa, skate label Palace usher in desert-inspired luggage update
LVMH-owned German luggage brand Rimowa has taken one of its classic suitcases on a journey through the desert, bringing back with it a new design.

Four Seasons sets trends with immersive wellness experience in Bora Bora
Hospitality group Four Seasons Hotels and Resorts is capitalizing on the latest trends with the launch of its ‘Awaken – An Immersive Wellness Experience’ offering.

Porsche targets Gen Z audience with FaZe Clan partnership
German luxury automaker Porsche is leaning into youth culture through a new multiyear partnership with popular esports lifestyle and media company FaZe Clan.

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