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Francis Kurkdjian has been producing fragrances for more than two decades. Image credit: LVMH

Luxury Daily’s live news for Oct. 11:

LVMH, Dior announce new fragrance creative director

French fashion house Christian Dior and its parent organization LVMH have announced the arrival of Francis Kurkdjian as perfume creation director at Parfums Christian Dior.

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Fosun Fashion rebrands as Lanvin Group

Fosun Fashion Group, parent organization of French fashion house Lanvin and Italian footwear brand Sergio Rossi, has announced it is rebranding as Lanvin Group.

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Mercedes-Benz launches US brand experience for new EVs

German automaker Mercedes-Benz is introducing its new EQ lineup of electric vehicles to the U.S. market through several nationwide interactive initiatives.

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Harrods welcomes luxury streetwear consignment store to London

British department store chain Harrods is entering the luxury streetwear game with a new partnership with online luxury sneaker and streetwear consignment store The Edit LDN.

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Brands encourage young girls through STEM-focused initiatives

For International Day of the Girl Child on Oct. 11, luxury brands are empowering young girls to pursue education and careers in science and engineering.

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Mobile reigns supreme as holiday shopping channel

As the second holiday shopping season impacted by the COVID-19 pandemic gets underway, consumers remain dedicated to shopping via mobile devices.

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