David Yurman has revealed its first brand campaign under the leadership of newly-ascended company president Evan Yurman, with another milestone for the American jeweller as it features the brand’s first-ever celebrity brand ambassador duo – Scarlett Johansson and Henry Golding.
The campaign, aptly titled “Come Closer”, celebrates the joy of closeness and connection in our challenging times, featuring intimate images of two of the world’s most recognizable celebrities against the backdrop of David Yurman’s perennial inspiration and home of New York City.
“After years of separation for many – much longer than any of us could have anticipated – we are all craving connection,” said Evan Yurman. “‘Come Closer’ is a call to all of us to delight in the everyday, where simple moments with family and friends are unexpected and beautiful.”
With the decision to introduce the brand’s first-ever male ambassador, Henry Golding shined. Already exhibiting the enigmatic qualities of the David Yurman man, Golding’s New York story is one of perseverance and identity.
“Henry embodies the passion and grit of the David Yurman man. He’s extremely talented, principled, and well-traveled, but of all the amazing places he’s visited and after all that he’s achieved, it is the spirit of New York City that keeps calling him back,” said Evan Yurman. “We are thrilled to welcome Henry into the David Yurman family and to introduce him as the face of the Men’s category, debuting in our new campaign that shares the sometimes-quiet ways that only New York City can draw you back in.”
For “Come Closer”, father, advocate and globally celebrated actor Henry Golding was photographed by renowned fashion photographer Lachlan Bailey and styled by George Cortina. The series of 10 images and short film, featuring a sophisticated and stylish Golding, were captured at Casa Cipriani – the new private club and landmark hotel on the waterfront at the epicenter of New York’s creative scene – as well as the iconic hotel, The Carlyle.
“There is a magnetism to New York City and a tenacity among New Yorkers that is difficult to describe, but contagious just the same. I’ve been fortunate enough to visit the city many times for both personal and professional reasons, and each time I feel more and more a sense of belonging,” said Golding. “David Yurman is a testament to the city’s heritage and values, and I’m honored to be the face of a brand whose timeless works of self-expression continue to connect us all.”