change-has-arrived:-donatella-versace-on-fashion’s-digital-evolution

Change Has Arrived: Donatella Versace On Fashion’s Digital Evolution

Spread the love

Ahead of Versace’s most recent collection, Fall-Winter 2021, the designer talks about how fashion pivots to the times.

RELATED READ: Gianni Versace: The Man, The Myth, The Legend

“I
have realized that this is the future, the new way of communicating collections,”
says Donatella Versace. The creative head of the luxury Italian fashion house is
speaking ahead of the presentation of their Fall-Winter 2021 lines, which, like
collections in the past year, were presented digitally.   

The maze-like show space for Versace’s 2021 F/W presentation

Versace
believes that while there are limitations in presenting clothes by way of a
camera, and not in a packed room, a performance is still a performance. “Models
are like actors, they bring the designs to life, just like when a performer
portrays a character,” she says. “During the filming of this show I saw how
important it is to give the models time to ‘feel’ the clothes they wear on the
runway.”

Evolving With The
Times

More
careful, innovative thought should be given to these presentations, Versace
emphasizes. “Despite living in a digital era of immediacy, taking this time is
crucial to form a genuine connection. This is what the present and future look
like to me,” she says.

Last
September, Versace
did admit to Elle
that the virtual is not the same as the physical. “The
emotion of a fashion show cannot be replaced digitally. That’s for sure,” she
says. “I don’t think you can ‘visit’ emotion from your laptop; that’s
impossible.”

But
being “a digital event has its advantages,” Versace relents in
an interview with Harper’s Bazaar
.
“One of them is the possibility of connecting with your audience whenever
you think is the right moment.”

“Models are like actors, they bring the designs to life, just like when a performer portrays a character,” Versace says

The
65-year-old designer knows that fashion needs to be a representation of
whatever is happening today, and evolutions such as this digital shows is an
example of that. “While I like to remain true to the brand’s heritage and
codes, it’s only natural that an evolution is necessary,” she says in an
interview with Fashion
Week Daily
.

She
believes that fashion has transformed to something completely different from
what it was two decades ago. “When I began working, the Internet did not exist,
pre-collections did not exist,” she continues to explain to Fashion Week Daily. “There were two
fashion shows a year and that was your collection, that was your moment.”

Keys and Patterns

For
Fall-Winter 2021, Versace is going Greek with the introduction of its La Greca
code. Featuring the Greek Key along with the Versace logo in various sizes and
color combinations, the geometric pattern has sharp angles, clean lines and a
strong palette that represents power and self-confidence.

In
womenswear the silhouettes are reduced in volume with rounded shoulders,
cinched waists and A-line skirts. The trousers are cropped and there’s a
cleanness that lets La Greca do the talking. The new code features on modern
daywear, signature metal mesh dresses, sensual eveningwear, bold sheepskin
outerwear and is embroidered on denim. Harnesses are created that cross the
chest like armor and add sharp detail through embellishment and contrasting
shades.

Men’s
cuts are slim and refined with a twist, with the tailoring hugging the body. La
Greca features in different ways from all-over jacquard suits sometimes mixed
with lurex thread, to small rubber patches on the chest like soccer badges. The
fabrics jolt from shiny vinyl to matte wool.

FW21 also introduces a graffiti Medusa smiley that champions the brand’s sense of humor and rebellious character. Considered a symbol of celebration, freedom and dancefloor communities, it is framed by La Greca borders and appears on foulards, men’s outerwear and women’s shirts.

For more information, visit Versace.com.

Related Posts

Leave a Reply

Your email address will not be published. Required fields are marked *