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Bulgari ‘I Believe in Wonder’ campaign for Chinese New Year 2023

Imbued with the auspicious power of red and the precious glow of a magical light, the Bulgari campaign dedicated to Chinese New Year 2023 bears the promise of a bright future.

Captured in front of a red backdrop – in a special tribute to the colour symbol of luck, strength and prosperity – the Bulgari muses Vittoria Ceretti and He Cong sport some of the most iconic and awe-inspiring creations of the Roman jeweller, as they look ahead fo the Lunar New Year with optimism and confidence.

Glimmering like fireflies in the night sky, the stunning Bulgari creations remind us of enchantment that can be experienced when we open ourselves to wonder. The magical life that envelopes them, symbolically traces a path of joy and amazement, like a source of energy and hope from which our greatest dreams can spring forth.

It is only through wonder that ordinary moments can become magnificent times.

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