THE Business Times (BT) is launching a weekly paid newsletter, Asean Lookout, with five of the week’s best stories on the region presented in a digestible, bite-sized format.
For S$3.90 a month, the new newsletter will be emailed directly into subscribers’ inboxes every Tuesday, with a mixture of the need-to-know information from features, news stories and profiles. Currently, BT has six other newsletters which are free for subscribers.
In addition to curating the most important new regional stories of the week, Asean Lookout will adopt a distinctive style of reporting that builds on the news by distilling the information from BT articles to provide insight into developments in South-east Asia, helping regionally-minded readers make sense of what is happening around them.
Key information on regional trends, like the low-down, the important statistics, why they are happening, the big picture and why it matters will be pared down without sacrificing depth, so that even the most time-starved readers can be kept abreast of the region’s talking points in the week ahead.
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Subscribers will also enjoy exclusive access to profiles of some of the most influential players in the region, as well as commentaries by BT’s senior correspondents Ben Paul and Kalpana Rashiwala.
“The Business Times is constantly evolving to meet our readers’ needs. The Asean Lookout newsletter is our latest effort to provide an expanding range of news and insights,” said BT editor Wong Wei Kong.
“It distils the best of our regional coverage and is written in an easily digestible format that suits the habits of the modern day reader who prizes brevity and intelligence.
We hope Asean Lookout will help us broaden our audience base as we strive to deliver better value to our subscribers.”
The first issue is set to be delivered on Feb 2. New subscribers can visit btsub.sg/aseannews for more information and to subscribe.