ASOS has baffled shoppers by selling stickers as a “top”.
The Nipztix by Neva Nude product glows in the dark and can be applied to your chest.
While you can place the stickers over your intimate areas, they leave little to the imagination.
This is probably why Twitter users weren’t very convinced by the £8.10 product.
One commenter wrote: “So what you selling ASOS? Jacket, jeans, shorts… No, no we’re selling stickers that you pretend are a “top”.
“All for body positive etc but you’re going out with just stickers on your boobs… surely WTF.”
Another asked: “A sticker top?? C’mon ASOS.”
And a third wrote: “Lost for words… WTF ASOS. You’re actually selling a packet of stickers as a top.”
ASOS clears up some of this confusion on its website.
The retailer gives a brief bio to the Nipztix brand, writing: “Female-owned and operated, US brand Neva Nude brings us Nipztix – a range of ‘fabric stickers that stick to your nips’ (their words, not ours).
“Made in sunny Santa Monica from swimsuit material and hypoallergenic, latex-free adhesive, Nipztix nipple covers come in a range of sizes and designs.
“And by ‘range of designs’, we mean everything from sequin seashells to glow-in-the-dark stars – so great.”
It’s also worth noting that sticker tops are actually a trend that’s taken off in recent years.
The craze, which is popular at festivals, lets your curves do the talking.
While some use duct tape to pull off the looks, others turn to nipple pasties.
So would you try the saucy style? Leave us your thoughts in the comments section below.