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The city’s Ibagiw Creative Festival is helping its local arts and crafts scene to thrive, inviting many to breathe and find healing amid the global crisis

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Marie Venus Tan
believes that arts and artists can meet the challenges of our times. “We
breathe inspiration, we breathe innovation,” she says. “We can’t be trifled by
all of this. We need to learn to live with it.” As a former Regional Director
of the Department of Tourism for the Cordilleras and the current director of
Baguio’s annual Ibagiw Creative Festival, she shares that mounting the event
grew from a need. People wanted to breathe so why not breathe in Baguio?

Buddy Cabrera at Art in the Park

Tan says that that
became the theme of the Ibagiw’s third staging, which pushed through last
November. The logistics were tricky to say the least.  

Physical and digital

“We said it should be
70-30; mostly on the digital platform,” she explains. There is a need for the
physical presence for artisans to learn through lectures and hands-on
workshops, and to create jobs to help jumpstart the economy. “Baguio is a
tourist destination and certainly a lot of our crafts and artwork provide the
impetus for economic upliftment for our people,” she adds.

Angelo Aurelio and Handiong Kapuno


Following COVID-19
safety guidelines, the festival took a multi-venue approach: from Dominican
Hill to the forests and areas in the city, people viewed and experienced
fascinating artworks and installations. There was Art in the Park, a
Woodcarving Competition, the exhibit for contemporary arts, the Forest Bathing
Trail in Camp John Hay, Children’s Storybooks on Weaving, and the Mandeko Kito
(an Ibaloy term for “let us sell”) Artisanal Market on weekends.

As a well-known
tourist destination in the country, Baguio is home to indigenous woven
textiles, stunning woodworks, mesmerizing paintings, and jewelry rich in
tradition. That’s why it is no surprise for Baguio to be the first city in the
Philippines designated as the UNESCO Creative City of Crafts and Folk Arts and
the fifth among Association of the Southeast Asian Nations (ASEAN).

Butatow Artists facemasks by Ronald Dulay

Creative Capital

For four years now,
the goals remain to elevate the art scene and to be the Arts Capital in
Southeast Asia. Partnering with the Department of Tourism and the Department of
Trade and Industry, the city opened tours to art spaces and creative centers
throughout the year. From restaurants and cafés with galleries, gastronomic
journeys, to homes open for garden crawls, there is much art to experience.

Staging all these, Tan
says, “is really part and parcel of hope for our people because in this time of
quarantine and [the] pandemic… creativity is a form of hope.”

“Car- ee City” by Katti Sta. Ana; Mixed media assemblage, 205 x 125.7 x 24 cm, 2008-2020

Visibility and Distribution

Creating art entails finding
the right platform for exposure, inviting more people to appreciate their
products. Beyond local galleries, Tan says the artists are reaching out nationally
and internationally with the help of the digital landscape. “I think the way
they look at it is not only an expression of their own creativity, but
certainly toward creating economic prosperity,” she reflects.

The distribution of
these works is a crucial part of the process. The Ibagiw Creative Festival reaffirms
this together with the Baguio Arts and Crafts Collectives Inc. (BACCI), the
organization helping artists learn to be entrepreneurs as well. “They’re not
just there to produce but make sure that they know how to sell their products,”
Tan clarifies.

From left: Jordan Mang-osan, National Artist of the Philippines for Film Kidlat Tahimik, Ged Alangui, and Ibagiw Festival 2020 director Marie Venus Tan

Marketing products may
be essential, but it all trickles down to the healing nature of art. When one
walks through Baguio now, spaces are teeming with displays of creativity. All
these bring a sense of renewal and stillness—what people need the most in these
tumultuous times.

Tan believes “the expression of creativity is good for the soul… It provides hope for many people.”

Read the whole story on Baguio’s flourishing art scene on Volume 1 of Lifestyle Asia 2021.

Photos courtesy of Ibagiw Creative Festival. For more on the event, visit Ibagiw.BaguioArtsAndCrafts.Org.

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