It is therefore expected that the aggressive pricing policies that have made Amazon a giant in the sale of products of all kinds, will work even in the much more regulated world of medicines.
Amazon Pharmacy will offer discounts of up to 80% on generic drugs for Prime subscribers who order them out of health insurance coverage, and there will also be discounts of up to 40% on branded drugs. Prime users will be able to benefit from the free delivery typical of this subscription service.
“We understand the importance of accessing affordable drugs and believe that Prime members will find the savings on Amazon Prime prescriptions to be enormously valuable,” said Jamil Ghani, vice president of Amazon Prime.
For the moment Amazon Pharmacy it is not officially planned for the European market.
Amazon, prescription drug delivery
The service launched by the e-commerce giant will allow medicines to be delivered at home, not only over the counter, but also on prescription. The latter can be sent to Amazon directly by the attending physician or transmitted by other online retailers who had received it previously. Amazon claims to have organized itself to detect any fraud.
A service that arrives with the right timing, now that the Covid-19 pandemic is encouraging more and more people to avoid shopping in physical stores as much as possible. The e-commerce of medicines, then, has the considerable advantage of being able to deliver the treatments at home even when the customer’s health conditions are not optimal and you prefer not to go out.
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