The winter edition of AltaRoma will be broadcast from Studio 12 of Cinecittà from Thursday to next Saturday.
As for all fashion weeks, also for AltaRoma the fashion shows will not be in physical presence, the 90 participating brands will present the collections completely digitally.
The fashion week organized by Altaroma with the support of Ice Agency of the Ministry of Foreign Affairs and International Cooperation, with the support of the members of the consortium company (Chamber of Commerce of Rome, Lazio Region, Metropolitan City and Resources for Rome), will be a intense three days to follow in connection on the AltaRoma Digital Runway platform.
On the calendar talks, fashion shows, presentations and the seventh edition of Showcase, AltaRoma’s flagship project, created in collaboration with Ice Agenzia, dedicated to emerging and independent brands that produce in Italy, this year 77.
The watchword this year is opportunity
explains Silvia Venturini Fendi, president of Altaroma
what we must offer following our vocation as supporters of young brands, and the opportunity that must be seized by those who participate and those who work with us, so that the work of these difficult months turns into success and gives new impetus to the system severely affected by this pandemic.
The repositioning of the event
adds the director of Altaroma Adriano Franchi
as an incubator and promoter of new talents and emerging brands, it has definitively led AltaRoma to fulfill its role as a link with Florence and Milan, expanding the growth opportunities of young talents
Among the many brands on the catwalk there will be Federico Cina, Maison Luigi Borbone, Edoardo Gallorini, Alexandre Blanc, Gall, Francesca Cottone. There will be group shows with Rome is my Runway. Great attention to training with the involvement of the Aba Roma Fashion Academy, Rome Academy of Fine Arts, Italian Academy, Ied (European Institute of Design) Mam (Maiani Fashion Academy) Naba (New Academy of Fine Arts), who have made video presentations to watch on the platform.
Only the Koefia Academy will parade in attendance, with the final works of its students.