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Advent calendars have become so popular that it’s no longer a question of asking someone if they have one, but of knowing how many will be on display in one’s living room in December. Beauty, fashion, gardening, gastronomy, automotive, jewelry, crafts, culture, toys, design… The advent calendar craze has spread to every market sector ━ or just about.
Instead of running out of steam, the phenomenon seems to grow from year to year, inspiring extravagant projects and versions, as well as some exorbitant prices. All this has led to a growing interest in these little boxes with a whimsical design, which were initially intended to help children wait patiently until December 25.