Find your new favorite.
Reformation quickly amassed a cult-like following and has become a cultural mainstay for the bona fide IG and IRL it girl. Loyalty was predicated on two things: its steadfast pledge to sustainability, and the ease of its ultra-feminine silhouettes and prints. The brand managed to tap into every fashion-lover’s inner fantasy to live out a retro, through-rose-colored-glasses aesthetic, manifested in mini dresses, delicate tops, and figure-flattering numbers that took the streets (and our social media feeds) by storm.
If you consider yourself a #RefBabe (i.e., you’re a proud owner of a few sold-out pieces and plan your budget around the highly-anticipated sales), this is just the list for you. In an earnest attempt to expand our own Reformation-packed wardrobes, we’ve found 10 similar brands that are just as deserving of space in your closet. These forward-thinking, trend-setting brands focus on quality pieces that you can invest in now and wear forever, with fresh silhouettes and fun fabrics. So, if you love Reformation, you’ll love these, too.
With Jéan was founded in 2017 by two best friends out of a simple desire to create a world that revolved around the things they loved. Every new collection offers a fresh perspective, but at the core is a devotion to seasonless clothing that inspires conscious consumerism. All pieces are ethically produced and manufactured in China, and each design is designed to be re-worn with love, with jéan(s). Signature styles include their ruched mini dresses (the “Andy” is the original) and tiny tops (like the Cindy corset and Tess).
It’s nearly impossible to go an Instagram scroll without seeing someone in Réalisation Par, but no matter how ubiquitous the brand, the same item manages to look different on each wearer. Silk printed dresses feel like a second skin; skirts manage to skim your hips with lightness and ease. Everything is made to be thrown on for any occasion—day to night—and somehow, no matter how you feel, these slip-like pieces are always flattering.
Jeanne Damas (model, muse, overall multi-hyphenate) is the creative director of French brand Rouje, the living embodiment of that je ne sais quoi Parisian attitude and ever-elusive (though now very much tangible) French-girl aesthetic. Rouje is distinctively feminine, similar to Reformation in the way it has perfected the breezy, printed dresses and tiny knits, but with a clear nod to nostalgic, vintage roots. Rouje pays homage to Damas’ mother, grandmother, and friends who influenced her perspective; this is her love letter to all the women in her life.
Similar to Rouje, La Ligne taps into the essence of what makes a French woman, well, French. The brand’s name is a clear indicator of their allegiance in the “universal appeal of the stripe”—a timeless classic with distinct character. The Breton shirt is where it begins, but it simply sets the stage for this capsule-like line. La Ligne is meant to move and live with you: if you love Reformation but prefer pieces that exude restrained elegance, or you crave simpler, more modest designs, look to La Ligne for basics that are bound to withstand the test of time.
If Reformation is for retro bohemian unafraid to show a little skin, The Line by K is for her minimalist, fearless sister. The former is soft, floral, feminine; the latter is confident, sensual, womanly. This is the brainchild of OG fashion-blogger-turned-designer Karla Deras (remember Karla’s Closet?), who translated her personal style into a brand that represents ease, elegance, and effortless sex appeal with body-conscious silhouettes and beautifully draped pieces. Ribbed, stretch cotton dresses and tops are a must for building your collection of subversive basics—then, graduate to her satiny, rayon evening dresses and textured two-pieces for a welcomed wardrobe upgrade.
Staud is perhaps the more playful sister to Reformation: think bolder palettes, color-blocked prints, and quirky detailing that allows you to channel your more eccentric side. Silhouettes are ultra-feminine and figure-flattering and while you’re never short of an opportunity to show off some skin, think of Staud like a plucky Carolina Herrera or the brand Iris Apfel would religiously wear in her youth. Accessories are a category Staud excels in (the bags are to die for) and are bound to pair well with your Reformation favorites.
Founded in 2018 by Anne-Laure, Musier Paris lies at the crossroad of the vintage and modern, the Southwest of France and vibrant surf culture of Spain. There’s an element of trend-driven newness with every season, but the narrative remains the same: Musier Paris captures a woman’s sensuality and desirability through the lens of self-love—not outside validation. Collections are small, never mass-produced, and there’s a clear dedication and loyalty to local manufacturers (they’re nearly 100 percent French-based in production).
Faithfull the Brand is another line that’s comparable to Reformation, but the difference is the details—and the founders’ inspiration. Off-duty is the vibe, and where Reformation delivers a romantic, boho aesthetic, Faithfull is a little more lax: the effortlessness of island life is present, and the clothes are designed for wearing from beach to bar and everywhere in between. There’s an obvious, worldly influence—touched by the founders’ lives lived in Bali and Indonesia—and a celebration of the wanderlust within every traveler. In short: you’ll want to grab some of these pieces for your next vacation.
There’s a shared love for floral prints and delicate, feminine details—but where Reformation leans more bohemian, For Love & Lemons captivates with cottage-core and small-town, country influence. They’re known for their lingerie (little lacy, flirty pieces) and dresses (patterned, featuring pastel or muted palettes) and without doubt, For Love & Lemons is for the woman who is unabashedly in touch with her girlier side. It gives off an enchanting, storybook fantasy vibe.
Christy Dawn is dedicated to creating with the greater whole in mind. Sustainability and a people-first philosophy are the pillars of the brand: every member of the Christy Dawn community, from the farmers and weavers in India to L.A.-based photographers who shoot the final products, is an invaluable piece of the puzzle. Expect one-of-kind pieces using deadstock fabrics and vintage-informed silhouettes that inspire a lifetime of wear. The clothes are farm-to-closet, designed to be passed down from generation to generation, and embody the same relaxed, gorgeous vibe as many of our Reformation favorites.