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Rick Owens is the latest creative to team up with Moncler.

The fashion designer and the Italian brand have announced a recent collaboration, as part of the latter’s ongoing ‘Moncler Genius’ concept. The results of the partnership will be unveiled in Milan this week, but Owens has revealed a few key details about the collaborative process — which involved him and his wife driving out to Nevada in a customized tour bus.

“Moncler approached me about a collab and I took advantage of the moment to ask them to do something different — to customize a tour bus for hun and I to make a road trip from LAX to Michael Heizer’s ranch in Nevada…,” Owens explained via a statement. “Heizer had invited us to see his monumental land art piece ‘City,’ 48 years in the making… and I hadn’t been to the west coast since I moved to Europe 18 years ago… I was kind of thinking about Joseph Beuys travelling to the US from Germany in the Seventies, landing at JFK, being wrapped in felt and taken by ambulance to his NY gallery to live with a wild coyote for three days in his installation ‘I like America and America likes me,’ and then going straight back to Germany the same way…”

The post Rick Owens teases his Moncler Genius collaboration for Milan Fashion Week appeared first on Lifestyle Asia Paris.

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