Corrugated polycarbonate walls frame the NE 41st St shop, designed as a flexible and re-arrangeable space. These movable walls open up the shopfront to the public, while other adjust fixtures – including furniture on wheels – adapt the store for different functions such as performances, catwalks or gallery shows.
Together with AMO – which is OMA’s research and design studio – Virgil Abloh has installed polished metal shelves and tubular benches in neon red. A bright blue steel staircase and pastel pink tiled counter adds colour to the utilitarian retail design and introduces texture.
Elsewhere, clothes rails are made with stipes of black and white Carrera marble, riffing on and elevating industrial motifs.