Building on last season’s themes of community, responsibility and mixed-season wardrobing, the upcoming presentation combines fashion imagery and film captured by Juergen Teller and entertaining short films by writer and director Frances Frances. Titled “Coach Forever Season Two”, the campaign stars Coach Family members including Jennifer Lopez, Michael B Jordan, Kaia Gerber, Paloma Elsesser, Megan Thee Stallion, Hari Nef, and Wisdom Kaye.
“I wanted to continue to explore new ways of showcasing our collections and expressing my vision for Coach with an approach that feels right for today,” said Vevers.” We’re evolving the story of Coach Forever by adding playful moments that celebrate pop culture and escapism.”
Watch the livestream below.
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